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Veda Cover logo

Vedatarian

Bring balance to your overall physical and mental health from the ayurvedic understanding of food and lifestyle with a personalised plan.

Team & Duration

Individual Project

16 Weeks Duration
March 2019 - August 2019

Role 

Product Designer
Qualitative Research, Creating Concept, Prototyping, UI/UX, Animation, Branding

Product Designer
Qualitative Research, Creating Concept, Prototyping, UI/UX, Animation, 
Branding

Advisors

Nathan Shedroff
Executive Director
Seed Vault Ltd.

Maria Giudice
Board Member
Cal Poly Graphic Communication

Problem

Health-conscious people often encounter Ayurvedic diet and lifestyle but have a difficult time getting more information about it. The Ayurvedic ecosystem is large and complex, which makes it difficult to adopt.

57.8 %. find it difficult to follow Ayurveda.

57.8 %. find it difficult to follow Ayurveda.

83.8 %  would like to have a digital assistant to follow Ayurveda.

94.6 %  considers Ayurveda to be an important element for a healthy living.

*Based on a survey of 37 people, who already practising Yoga or Meditation.

How might we...

create a platform/service that helps newcomers follow a healthy lifestyle and develop habits based on Ayurvedic principles.

Solution

Vedātarian is a lifestyle app which creates a custom diet and activity schedule based on body type (Prakriti) and fluctuations in the body (Vikriti), targeting health issues through Ayurvedic remedies.

Vedātarian is a lifestyle app which creates a custom diet and activity schedule based on body type (Prakriti) and fluctuations in the body (Dosha), targeting health issues through Ayurvedic remedies.

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Solution Features

Solution Features

Onboarding

In order to generate the custom schedule, the app needs to know the user's body type, which the user can enter manually or answer a 10-question quiz.

In order to generate the custom schedule, the app needs to know the user's body type, which the user can enter manually or answer a 10-question quiz.

Smart Watch Sync

Smart Watch Sync

Smart Watch Sync

In order to be more responsive to the health of the user, the app connects to the user's smartwatch to collect biometric data in real-time.

In order to be more responsive to the health of the user, the app connects to the user's smartwatch to collect biometric data in real-time.

In order to be more responsive to the health of the user, the app connects to the user's smartwatch to collect biometric data in real-time.

Notification & Recipes

Notification & Recipes

The app will push notifications according to the user's custom-generated schedule, and will redirect to healthy recipes.

Vikriti Detection

Vikriti Detection

Vikriti Detection

Whenever there is a fluctuation detected by the app from biometric data, it will send push notifications for recommended activities to restore balance. 

Whenever there is a fluctuation detected by the app from biometric data, it will send push notifications for recommended activities to restore balance. 

Whenever there is a fluctuation detected by the app from biometric data, it will send push notifications for recommended activities to restore balance. 

Health Remedies

Health Remedies

Health Remedies

The user can input the health issues they are having in the app. Based on inputs, the app will recommend certain remedies which will become part of the user's schedule.

Remedy Progress & Expert Help

Remedy Progress & Expert Help

Remedy Progress & Expert Help

There will be a progress bar in the app for each remedy to keep the user aware of their progress. The app will also prompt the user to talk to an expert in case the user find remedies ineffective.

There will be a progress bar in the app for each remedy to keep the user aware of their progress. The app will also prompt the user to talk to an expert in case the user find remedies ineffective.

There will be a progress bar in the app for each remedy to keep the user aware of their progress. The app will also prompt the user to talk to an expert in case the user find remedies ineffective.

Research

Research

1. Interviews

3 Contextual Interviews of Ayurvedic Practitioners

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Journey Map

 • Experienced Ayurveda practitioners suggest inconsistency and pain points in adoption

 • They continued practice which suggests that despite initial challenges, Ayurveda has a positive effect on their lives

 • They become a practitioner because of their determination to stick with it

 • Ayurveda practitioners have a diverse set of motivations and impacted them in different aspect of their well being

 • Experienced Ayurveda practitioners suggest inconsistency and pain points in adoption
 • They continued practice which suggests that despite initial challenges, Ayurveda has a positive effect on their lives
 • They become a practitioner because of their determination to stick with it
• Ayurveda practitioners have a diverse set of motivations and impacted them in different aspect of their well being

Journey map vedatarian-06

Research Activity

Research Activity

Focus Group Engagement Findings

In order to design the whole experience and features, I did a research exercise with two young adults who are also keen to learn more about Ayurveda and adopting it in their lives. Key Takeaways:

 • Proof of authenticity is a must. From people's experience to Indian connection
 • Seamless integration to food conscious and fitness conscious lifestyle
 • Health and other variables tracking

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Concept Testing

I tested a High-Quality prototype of the first app concept in order to receive feedback on infographic and colour choices along with the concept.

Testing Feedback

Users find it visually interesting and connecting
“It can be done with any with calendar app as well.”
“It feels like a planner app than an Ayurveda app.”

Screenshot 2020-01-27 at 6.51.43 PM

Expert Interview

Key Takeaways:

Seasons and weather conditions effects Vikriti and diet has to change accordingly

Pulse diagnosis is a very definitive way to determine health issues along with Vikriti, and hence needed to be part of the ecosystem

One can identify Vikriti with the help of heart rate, blood pressure, & body temperature

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Lakshmi Ravindranath
Ljubljana, Slovenia

Ayurveda Doctor
Pulse Diagnosis Expert

Lakshmi Ravindranath
Ljubljana, Slovenia

Ayurveda Doctor
Pulse Diagnosis Expert

Lakshmi Ravindranath
Ljubljana, Slovenia

Ayurveda Doctor
Pulse Diagnosis Expert

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Shiksha
Thakur
Bay Area, California

Ayurveda Doctor
Pulse Diagnosis Expert

Shiksha
Thakur
Bay Area, California

Ayurveda Doctor
Pulse Diagnosis Expert

Shiksha
Thakur
Bay Area, California

Ayurveda Doctor
Pulse Diagnosis Expert

System Design

As confirmed by experts & secondary research, I designed a system to connect diet and lifestyle to the biometrics of the user via smartwatch. 

Concept System

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User Flow

vedatarian User flow

Logo Design

Artboard – 1@3x
Artboard – 3@3x

Future work

I am still receiving feedback on the design solution from Ayurveda doctors and experts. Pulse Diagnosis is the most popular way of identifying Prakriti and Vikriti, hence this platform would be more effective within an established Ayurveda social ecosystem. This would allow the platform to improve itself with the support of accurate diagnosis from experts and machine learning from a significant body of data.

Reflection

This project taught me to never hesitate to think wild. Giving sufficient time for brainstorming ideas and asking for feedback has helped immensely in this project.

If visuals are playing an important role, it's a good idea to create a low-fi visual guide along with the concept to test if both work well for users.

While talking to experts, I learnt you need to be very clear in presenting the concept and its working to receive proper feedback and technical input.

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© 2019 Rajat Bagga,  All rights reserved

© 2019 Rajat Bagga,  All rights reserved